Design that turns user behavior into measurable business impact.

Distinct Vintage is an AI-native design studio pairing behavioral science with product thinking. We deliver complete design solutions, from research and strategy through developer-ready build. Human judgment makes every call. AI makes us faster.

Discuss a project — free See the work

Two phones showing the Sleep Number SleepIQ app — sleep score, session detail, and smart bed controls — Above: Screens from the founder's work at Sleep Number.

Selected outcomes

Delivered by our founder across two decades of in-house design leadership.

$32 millionIn increased sales and operational efficienciesSleep Number
8% increaseRewards program use on a 10MM-user platformLifetouch
9+ secondsMore engagement time spent on Product Landing PageAveda
50+% increaseIn mobile conversion through optimizationsGwynnie Bee
4000% growthIn subscriber base in under 3 yearsGwynnie Bee
81% liftIn product purchase conversionAveda
11% reductionIn Product Landing Page bounce rateAveda
$32 millionIn increased sales and operational efficienciesSleep Number
8% increaseRewards program use on a 10MM-user platformLifetouch
9+ secondsMore engagement time spent on Product Landing PageAveda
50+% increaseIn mobile conversion through optimizationsGwynnie Bee
4000% growthIn subscriber base in under 3 yearsGwynnie Bee
81% liftIn product purchase conversionAveda
11% reductionIn Product Landing Page bounce rateAveda

Case studies

In-house · Sleep Number

Designing $32M in sales & efficiencies

$32MIncreased sales and operational efficiencies

In-house · Gwynnie Bee

AI-powered fit technology: 38% performance lift

+38%Performance lift

In-house · Lifetouch

Oh Snap! Saving school pictures during Covid

Two phones showing Picture Day Snaps @Home — the Lifetouch + Shutterfly landing screen and the Basic Package selection

+8%Rewards program use on a 10M-user platform

In-house · Aveda

Commerce clarity lifted CVR +81%

Aveda product detail page redesign on desktop and mobile

+81%Product purchase conversion

In-house · Estée Lauder

Crisis-to-growth: turning a $2M shortfall into growth

Estée Lauder gift-with-purchase promotion on laptop and phone

$2MPromotion shortfall recovered

In-house · Aveda

17% conversion lift through landing page optimization

Aveda landing page optimization shown across devices

+17%Conversion lift

All case studies →

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